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  Dec 03, 2024
 
2009-2010 Undergraduate Studies Bulletin 
  
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2009-2010 Undergraduate Studies Bulletin [Archived Catalog]

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JOUR 458 - Creative Strategy in Advertising

Credits: 3
Formulating creative campaigns and viable strategies, and writing copy for print and broadcast media; basic principles of design.

Cross-listed Course MKTG 458
Prerequisites
JOUR 202 and 368



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