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    Columbia Campus
  Jun 13, 2024
2009-2010 Undergraduate Studies Bulletin 
2009-2010 Undergraduate Studies Bulletin [Archived Catalog]

JOUR 458 - Creative Strategy in Advertising

Credits: 3
Formulating creative campaigns and viable strategies, and writing copy for print and broadcast media; basic principles of design.

Cross-listed Course MKTG 458
JOUR 202 and 368