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    Columbia Campus
   
 
  Feb 05, 2023
 
2009-2010 Undergraduate Studies Bulletin 
  
2009-2010 Undergraduate Studies Bulletin [Archived Catalog]

JOUR 458 - Creative Strategy in Advertising

Credits: 3
Formulating creative campaigns and viable strategies, and writing copy for print and broadcast media; basic principles of design.

Cross-listed Course MKTG 458
Prerequisites
JOUR 202 and 368